https://robinmajor.art Robin_Major Tue, 11 Aug 2026 00:24:39 +0000 https://robinmajor.art en https://robinmajor.art/Nav Mon, 17 Feb 2020 01:11:15 +0000 Robin_Major https://robinmajor.art/Nav adidas World Cup <img width="1046" height="1451" width_o="1046" height_o="1451" data-src="https://freight.cargo.site/t/original/i/5df785a781b996ed101030e59f95226fa86592c3383048e8e2203c981b8ca314/thumbnail_trionda.png" data-mid="251135295" border="0" src="https://freight.cargo.site/w/1000/i/5df785a781b996ed101030e59f95226fa86592c3383048e8e2203c981b8ca314/thumbnail_trionda.png" /> We Came to Play <img width="1046" height="1451" width_o="1046" height_o="1451" data-src="https://freight.cargo.site/t/original/i/387395dfdea4c3d5bf86c76136e820b92260d78ef37ed9d54d8864399c33b5b5/image-128.png" data-mid="197095746" border="0" src="https://freight.cargo.site/w/1000/i/387395dfdea4c3d5bf86c76136e820b92260d78ef37ed9d54d8864399c33b5b5/image-128.png" /> Amazon Music <img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/dcd3ecf93e97a5b8e54e3c10ebb51a4c04a6b7f0fb6d0b582555a0e9af817452/vince_loop-high-1.gif" data-mid="177437094" border="0" src="https://freight.cargo.site/w/415/i/dcd3ecf93e97a5b8e54e3c10ebb51a4c04a6b7f0fb6d0b582555a0e9af817452/vince_loop-high-1.gif" /> adidas Football <img width="1046" height="1451" width_o="1046" height_o="1451" data-src="https://freight.cargo.site/t/original/i/8b7c15cbd5531dea75a2ab60c481844cee8f643100d740e300291bf12705776a/adi_football_thumb.png" data-mid="251138376" border="0" src="https://freight.cargo.site/w/1000/i/8b7c15cbd5531dea75a2ab60c481844cee8f643100d740e300291bf12705776a/adi_football_thumb.png" /> Word Up! x Budweiser <img width="1888" height="1419" width_o="1888" height_o="1419" data-src="https://freight.cargo.site/t/original/i/6a372c8d7ee85c437196a88a721530448dfac20d2071030dc41dd3e0f2caada3/BUD-SPREAD-1.gif" data-mid="193509578" border="0" src="https://freight.cargo.site/w/1000/i/6a372c8d7ee85c437196a88a721530448dfac20d2071030dc41dd3e0f2caada3/BUD-SPREAD-1.gif" /> adidas Originals <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/5247ffffc45377730c0788ff6965f9b46f773763d3f7ed3e0e7bec2318b9bd9a/IMG_9802.jpg" data-mid="240536210" border="0" src="https://freight.cargo.site/w/1000/i/5247ffffc45377730c0788ff6965f9b46f773763d3f7ed3e0e7bec2318b9bd9a/IMG_9802.jpg" /> Music Has A home <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1822bf695a6be165abd5658b5aaa10c0488b3d00b8f47702bb36afc596567a13/mhah_1.jpg" data-mid="61459915" border="0" src="https://freight.cargo.site/w/1000/i/1822bf695a6be165abd5658b5aaa10c0488b3d00b8f47702bb36afc596567a13/mhah_1.jpg" /> the grammys <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/a7a80a7d22adff67973ad7e6bd375f3ddd9e9a40942f65613f776a01eace900b/grammy_waterfall.gif" data-mid="115867611" border="0" src="https://freight.cargo.site/w/800/i/a7a80a7d22adff67973ad7e6bd375f3ddd9e9a40942f65613f776a01eace900b/grammy_waterfall.gif" /> Raise the Crown <img width="2000" height="1038" width_o="2000" height_o="1038" data-src="https://freight.cargo.site/t/original/i/cc99f19104772b6bc8945042e511eaabc08dfd57e41dde9ee8b6b7a27b2af8fa/bud-hero.png" data-mid="178091896" border="0" src="https://freight.cargo.site/w/1000/i/cc99f19104772b6bc8945042e511eaabc08dfd57e41dde9ee8b6b7a27b2af8fa/bud-hero.png" /> Always on the run <img width="531" height="265" width_o="531" height_o="265" data-src="https://freight.cargo.site/t/original/i/f85cde310add81a7098571e56afb40d86375bc7cf31f25834ce4ce3c91320ce3/supra_5_.gif" data-mid="61459707" border="0" src="https://freight.cargo.site/w/531/i/f85cde310add81a7098571e56afb40d86375bc7cf31f25834ce4ce3c91320ce3/supra_5_.gif" /> JOEY BADA$$ <img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/98c8f9f817e8463ce0536f6c9b3b7ae2e81601a70bde0538cad1034eb9355afa/joey_thumb.jpg" data-mid="61633607" border="0" src="https://freight.cargo.site/w/450/i/98c8f9f817e8463ce0536f6c9b3b7ae2e81601a70bde0538cad1034eb9355afa/joey_thumb.jpg" /> Google Newslab <img width="1170" height="1504" width_o="1170" height_o="1504" data-src="https://freight.cargo.site/t/original/i/c3fa5317bb3d2cfea199faadce1577e484cc6bda1645b7a80b9787e1cdbcd4db/newslab_1.jpg" data-mid="61459941" border="0" src="https://freight.cargo.site/w/1000/i/c3fa5317bb3d2cfea199faadce1577e484cc6bda1645b7a80b9787e1cdbcd4db/newslab_1.jpg" /> T-Pain Obvlivion <img width="2606" height="1036" width_o="2606" height_o="1036" data-src="https://freight.cargo.site/t/original/i/749a172280701bbec3f00b0fe14487ba4522b0ab46f4b8372a7e4e69d1b86fca/t-pain-thumb.png" data-mid="127645439" border="0" src="https://freight.cargo.site/w/1000/i/749a172280701bbec3f00b0fe14487ba4522b0ab46f4b8372a7e4e69d1b86fca/t-pain-thumb.png" /> Storylines <img width="1202" height="752" width_o="1202" height_o="752" data-src="https://freight.cargo.site/t/original/i/f9e098a4c0c52354dc31fe9223344d5837c9cf40dc7f38a2129dcea92c6d03c7/guggenheim_3.gif" data-mid="61633622" border="0" src="https://freight.cargo.site/w/1000/i/f9e098a4c0c52354dc31fe9223344d5837c9cf40dc7f38a2129dcea92c6d03c7/guggenheim_3.gif" /> Grammy/tv <img width="2400" height="1395" width_o="2400" height_o="1395" data-src="https://freight.cargo.site/t/original/i/59f329888d9e7b08db84f5987c90d75b556a9456b4632e0424cd06d7d0b0be79/doc_pastes.jpg" data-mid="115867545" border="0" src="https://freight.cargo.site/w/1000/i/59f329888d9e7b08db84f5987c90d75b556a9456b4632e0424cd06d7d0b0be79/doc_pastes.jpg" /> Never-Better <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ba088147d86eff2e3844aa476965dc1a95e7d76232f54f1fc4d38e55490b93fd/never_local_tour_back.jpg" data-mid="76904365" border="0" src="https://freight.cargo.site/w/1000/i/ba088147d86eff2e3844aa476965dc1a95e7d76232f54f1fc4d38e55490b93fd/never_local_tour_back.jpg" /> https://robinmajor.art/adidas-Trionda Mon, 10 Aug 2026 18:14:54 +0000 Robin_Major https://robinmajor.art/adidas-Trionda <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/89bd3022d6dcdc8c9772e156e63392d3eb837ab92d6a50e35520b5ea8c5b8d0d/trionda_hero.png" data-mid="251125085" border="0" src="https://freight.cargo.site/w/1000/i/89bd3022d6dcdc8c9772e156e63392d3eb837ab92d6a50e35520b5ea8c5b8d0d/trionda_hero.png" /> CLIENT:adidas football PROJECT:Product Launch Moment ROLE:Creative Director CORE CONCEPT: To launch adidas’ official FIFA World Cup match ball, TRIONDA, we brought to life a simple truth every footballer knows: when you have a ball, anywhere can be your pitch. At iconic locations across New York, Toronto, and Mexico City, we transformed unexpected spaces into pitches, using holograms to bring football legends and their defining moments to life. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/21ee64dc0efa151963b2956722bc6cd381235376026653e2bfdb26306372390c/trionda-legends.jpg" data-mid="251134094" border="0" src="https://freight.cargo.site/w/1000/i/21ee64dc0efa151963b2956722bc6cd381235376026653e2bfdb26306372390c/trionda-legends.jpg" /> <img width="1920" height="866" width_o="1920" height_o="866" data-src="https://freight.cargo.site/t/original/i/a1d271ab463cd360f3d651dca2ff4f73d39d1e1f560740dbee211d5440b5bee8/triond_2.png" data-mid="251134216" border="0" src="https://freight.cargo.site/w/1000/i/a1d271ab463cd360f3d651dca2ff4f73d39d1e1f560740dbee211d5440b5bee8/triond_2.png" /> THE MOMENT: The hologram came to life simultaneously across three cities in North America — New York, Mexico City, and Toronto.&nbsp; <img width="2957" height="1972" width_o="2957" height_o="1972" data-src="https://freight.cargo.site/t/original/i/302d4cf2bf5e734ea06c3d5311e3b799b6ac2c8a54c635eb8acbb64f4f158c42/on_set_02-1.jpg" data-mid="251134930" border="0" src="https://freight.cargo.site/w/1000/i/302d4cf2bf5e734ea06c3d5311e3b799b6ac2c8a54c635eb8acbb64f4f158c42/on_set_02-1.jpg" /> <img width="3054" height="2037" width_o="3054" height_o="2037" data-src="https://freight.cargo.site/t/original/i/ba8302446e8838eb49f10919e62cdd0888ca0cc7a08e3dfb1cceefafea9c7f9f/on_set_07-1.jpg" data-mid="251134931" border="0" src="https://freight.cargo.site/w/1000/i/ba8302446e8838eb49f10919e62cdd0888ca0cc7a08e3dfb1cceefafea9c7f9f/on_set_07-1.jpg" /> <img width="3812" height="1229" width_o="3812" height_o="1229" data-src="https://freight.cargo.site/t/original/i/217e42a2a1b5fb260e16b4417c8af0aedb8ca214a4bbdc3cae1a6d0d88af2582/on_set_09.png" data-mid="251135100" border="0" src="https://freight.cargo.site/w/1000/i/217e42a2a1b5fb260e16b4417c8af0aedb8ca214a4bbdc3cae1a6d0d88af2582/on_set_09.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8df7efac7f8ee71b85fd7076379c499d85b41d505c8c433fa2696f018377af9e/tumblr_eee72653fba052dc962a6df169c9fa88_cf101b5c_2048.png" data-mid="251134241" border="0" src="https://freight.cargo.site/w/1000/i/8df7efac7f8ee71b85fd7076379c499d85b41d505c8c433fa2696f018377af9e/tumblr_eee72653fba052dc962a6df169c9fa88_cf101b5c_2048.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c6fcfd53b65f822c991c3910b37fff79962aa1d4a1d98f26e7c1f748ae2ab9b/tumblr_d07a9ba9887730ddbbf3d96e3aa51d31_1104016b_2048.png" data-mid="251134243" border="0" src="https://freight.cargo.site/w/1000/i/0c6fcfd53b65f822c991c3910b37fff79962aa1d4a1d98f26e7c1f748ae2ab9b/tumblr_d07a9ba9887730ddbbf3d96e3aa51d31_1104016b_2048.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/64c91a06bdc5d67ef5d8012bdf3fcbb9658fc4218e41951a0859f94a3f9bffc9/tumblr_be1aa6e0bb347a65ee1b39910c796a2d_edf671d5_2048.png" data-mid="251134242" border="0" src="https://freight.cargo.site/w/1000/i/64c91a06bdc5d67ef5d8012bdf3fcbb9658fc4218e41951a0859f94a3f9bffc9/tumblr_be1aa6e0bb347a65ee1b39910c796a2d_edf671d5_2048.png" /> THE FILM: The film, narrated by the iconic voice of Andres Cantor, highlights every historic adidas World Cup match ball over. Along the way we see legends like Zidane, Kaka, and Messi — each cementing their place in history alongside that World Cup’s ball. It culminates a reveal of the 2026 Official Match Ball, TRIONDA, alongside this World Cups potential legends whose fate has yet to be written. CREDITS:Art Director: Danilo Nagura Strategy: Ryan JohansonECD: Sanya Grujicic Agency: Monks Director/CGI: Andrea AriceCGI: Ivan Rhys Motions Designer: Mario Vio Characters: AltergazeHologram: Kaleida https://robinmajor.art/We-Came-To-Play Fri, 13 Oct 2023 21:00:55 +0000 Robin_Major https://robinmajor.art/We-Came-To-Play <img width="2000" height="1038" width_o="2000" height_o="1038" data-src="https://freight.cargo.site/t/original/i/74403e2821b88b4466bd92f5bcefc72e55c141f2b32d214812712cc7217e8b6d/DIz-hero-2.png" data-mid="193646671" border="0" src="https://freight.cargo.site/w/1000/i/74403e2821b88b4466bd92f5bcefc72e55c141f2b32d214812712cc7217e8b6d/DIz-hero-2.png" /> CLIENT:Disney PROJECT:Brand Campaign ROLE:Creative Director / Art TVC / Streaming, Disneyland Resort <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/23e659c0651734530c8a0c136d96020fe8129a894f2994d81282c1dde94370b3/open.gif" data-mid="194005773" border="0" src="https://freight.cargo.site/w/739/i/23e659c0651734530c8a0c136d96020fe8129a894f2994d81282c1dde94370b3/open.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/4efa8de36a0428f56b80194d9564d84892aa60e9314e5ce75601636e58598eb1/cap.gif" data-mid="196525028" border="0" src="https://freight.cargo.site/w/739/i/4efa8de36a0428f56b80194d9564d84892aa60e9314e5ce75601636e58598eb1/cap.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/e0424b0c8911fbb6d4266e29cd33c7f2e0acd37cfa1df77efd6a6447318e11bc/hyperdrive.gif" data-mid="193908915" border="0" src="https://freight.cargo.site/w/739/i/e0424b0c8911fbb6d4266e29cd33c7f2e0acd37cfa1df77efd6a6447318e11bc/hyperdrive.gif" /> CORE CONCEPT: We Came to Play is more than a campaign, it’s a movement. It’s a promise from Disney to commit to dismantling the invisible wall that has historically excluded Black consumers. It’s an intentional invitation to Black guests to bring their full selves and experience ALL of the magic Disney has to offer. TVC / Streaming, Disney World Resort TVC / Streaming, Disney Cruise Line TAGLINE: The phrase “We Came to Play” is at once delightful and braggadocious. Distinctly bold and unapologetic with plenty of swagger, the tagline establishes a voice &amp; tone that is authentically joyful and exuberant. <img width="1536" height="480" width_o="1536" height_o="480" data-src="https://freight.cargo.site/t/original/i/7c6f0ad38356a535b607d359ce0291047d0eb96d114cc7c8142527a4f3fa0597/WCTP-LOGO-MOTION-WIDE.gif" data-mid="201146637" border="0" src="https://freight.cargo.site/w/1000/i/7c6f0ad38356a535b607d359ce0291047d0eb96d114cc7c8142527a4f3fa0597/WCTP-LOGO-MOTION-WIDE.gif" /> PHOTOGRAPHY: Our approach to photography is bold, revealing an empowered attitude with a smile in all our guests. Playful and dynamic lensing captures unexpected moments full of Disney magic while framing our subjects heroically, making them seem just a little larger than life. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6c28dd19121a2f86605b750e9f1f450450f074e4cedc03e079a3c347efe2ae65/image-102.png" data-mid="196530560" border="0" src="https://freight.cargo.site/w/1000/i/6c28dd19121a2f86605b750e9f1f450450f074e4cedc03e079a3c347efe2ae65/image-102.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/92a2e9e2b98edef171fd525167bbfe8cf1a9b2f4ccd136e72af82903edf02e62/image-020.png" data-mid="196530540" border="0" src="https://freight.cargo.site/w/1000/i/92a2e9e2b98edef171fd525167bbfe8cf1a9b2f4ccd136e72af82903edf02e62/image-020.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b5eb4cc03d11ed622cf973ca149a3fcc88bf880bd356523ee89fe450dd844f9/image-073.png" data-mid="197087710" border="0" src="https://freight.cargo.site/w/1000/i/1b5eb4cc03d11ed622cf973ca149a3fcc88bf880bd356523ee89fe450dd844f9/image-073.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/98a87bd3bbdc88842533d1f299502a0f61687c79876590ca0982890c527117e1/image-156.png" data-mid="196530570" border="0" src="https://freight.cargo.site/w/1000/i/98a87bd3bbdc88842533d1f299502a0f61687c79876590ca0982890c527117e1/image-156.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8d994f942fe8483a261751efd97c51177a256c71d450874e098a5a75e85103bb/image-024.png" data-mid="196530602" border="0" src="https://freight.cargo.site/w/1000/i/8d994f942fe8483a261751efd97c51177a256c71d450874e098a5a75e85103bb/image-024.png" /> <img width="1136" height="1702" width_o="1136" height_o="1702" data-src="https://freight.cargo.site/t/original/i/24fb5aba9150ac64c8f70a2ce4efea5e396f65e630cbf52806c5acac4f95ff1e/image-123.png" data-mid="197087674" border="0" src="https://freight.cargo.site/w/1000/i/24fb5aba9150ac64c8f70a2ce4efea5e396f65e630cbf52806c5acac4f95ff1e/image-123.png" /> <img width="1136" height="1702" width_o="1136" height_o="1702" data-src="https://freight.cargo.site/t/original/i/94e253072d2df697aa8da2f915b419f5be3ee3cd12ac5b0aed0f255fa27a0a38/0714ZN_0721AP.png" data-mid="197087680" border="0" src="https://freight.cargo.site/w/1000/i/94e253072d2df697aa8da2f915b419f5be3ee3cd12ac5b0aed0f255fa27a0a38/0714ZN_0721AP.png" /> <img width="1136" height="1702" width_o="1136" height_o="1702" data-src="https://freight.cargo.site/t/original/i/0967faa9761753df894014fc27816911eb3a500da33b554103b2791a786cbf83/image-016.png" data-mid="197087681" border="0" src="https://freight.cargo.site/w/1000/i/0967faa9761753df894014fc27816911eb3a500da33b554103b2791a786cbf83/image-016.png" /> <img width="1136" height="1702" width_o="1136" height_o="1702" data-src="https://freight.cargo.site/t/original/i/1277feebdc767c1d91f9815afec92c24b7d94529e563c02a8abb31654ac7cea3/0714ZN_0498AP.png" data-mid="197087684" border="0" src="https://freight.cargo.site/w/1000/i/1277feebdc767c1d91f9815afec92c24b7d94529e563c02a8abb31654ac7cea3/0714ZN_0498AP.png" /> <img width="1136" height="1702" width_o="1136" height_o="1702" data-src="https://freight.cargo.site/t/original/i/712d974a174907e09e60b5d185119f8a0f8182161aab9c4eb9d243eb4bf37b6e/Layer-0.png" data-mid="197087685" border="0" src="https://freight.cargo.site/w/1000/i/712d974a174907e09e60b5d185119f8a0f8182161aab9c4eb9d243eb4bf37b6e/Layer-0.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07a48d21c739062292793c335bf62d71e4aef9e227427308365afe8eca917cf6/image-028.png" data-mid="196530569" border="0" src="https://freight.cargo.site/w/1000/i/07a48d21c739062292793c335bf62d71e4aef9e227427308365afe8eca917cf6/image-028.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d26e0ff740820242fe155b48d191622beccf8d0c8cd1f685afc1129df6e34c6/image-018.png" data-mid="196530611" border="0" src="https://freight.cargo.site/w/1000/i/0d26e0ff740820242fe155b48d191622beccf8d0c8cd1f685afc1129df6e34c6/image-018.png" /> DESIGN: The campaign comes to life with a striking and unabashed visual style that spotlights our Black guests while also boldly presenting the campaign tagline. The tagline mark is minimalistic and versatile, with multiple variants and orientations. This allows the mark to “play” and interact with our subjects – always prominent but never overpowering as it frames our guests in dynamic compositions. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/cf2889708c77375ae043681b633f6081858941b1685e13105f7e62a13b877386/portfolio-Disney-Brand-Guide-playbook.png" data-mid="196964320" border="0" src="https://freight.cargo.site/w/960/i/cf2889708c77375ae043681b633f6081858941b1685e13105f7e62a13b877386/portfolio-Disney-Brand-Guide-playbook.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/b1eb391839d2868d11d0802ed8a01ad3d6054822172fd4075315998cca486cfa/portfolio-Disney-Brand-Guide-playbook-1.png" data-mid="196964349" border="0" src="https://freight.cargo.site/w/960/i/b1eb391839d2868d11d0802ed8a01ad3d6054822172fd4075315998cca486cfa/portfolio-Disney-Brand-Guide-playbook-1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2ef79e797ca4a027dc50e90c2a2c6c028ac31152184ccf502ac2fc437f435428/portfolio-Disney-Brand-Guide-playbook-4.png" data-mid="196964758" border="0" src="https://freight.cargo.site/w/960/i/2ef79e797ca4a027dc50e90c2a2c6c028ac31152184ccf502ac2fc437f435428/portfolio-Disney-Brand-Guide-playbook-4.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/77ce916be697ed82dce391131ea9462c9b53552d850918a63c71cda49411d6ff/portfolio-Disney-Brand-Guide-playbook-2.png" data-mid="196964371" border="0" src="https://freight.cargo.site/w/960/i/77ce916be697ed82dce391131ea9462c9b53552d850918a63c71cda49411d6ff/portfolio-Disney-Brand-Guide-playbook-2.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/745f77bf5b74ff0f1e53849b6aef85ce39eef314cc83013e774710de2c36fdad/portfolio-Disney-Brand-Guide-playbook-3.png" data-mid="196964374" border="0" src="https://freight.cargo.site/w/960/i/745f77bf5b74ff0f1e53849b6aef85ce39eef314cc83013e774710de2c36fdad/portfolio-Disney-Brand-Guide-playbook-3.png" /> <img width="910" height="480" width_o="910" height_o="480" data-src="https://freight.cargo.site/t/original/i/0142d4895f55408411dd1c6da8e546a6341a307171b4756de959fd5561dfcb7f/ezgif.com-optimize-3.gif" data-mid="201144777" border="0" src="https://freight.cargo.site/w/910/i/0142d4895f55408411dd1c6da8e546a6341a307171b4756de959fd5561dfcb7f/ezgif.com-optimize-3.gif" /> <img width="910" height="480" width_o="910" height_o="480" data-src="https://freight.cargo.site/t/original/i/e8120d1a9ed83a6056abf15a5de2110bc6acfc47c95e6f05a9debca38eb9a474/ezgif.com-optimize2.gif" data-mid="201146481" border="0" src="https://freight.cargo.site/w/910/i/e8120d1a9ed83a6056abf15a5de2110bc6acfc47c95e6f05a9debca38eb9a474/ezgif.com-optimize2.gif" /> <img width="2000" height="1068" width_o="2000" height_o="1068" data-src="https://freight.cargo.site/t/original/i/450618ecf9033d1efcfe78ef4ba2a601b0cb1becd92598f893c3800f7dcae57d/MM_Billboard_BB-LA-04.png" data-mid="196966375" border="0" src="https://freight.cargo.site/w/1000/i/450618ecf9033d1efcfe78ef4ba2a601b0cb1becd92598f893c3800f7dcae57d/MM_Billboard_BB-LA-04.png" /> <img width="2000" height="1068" width_o="2000" height_o="1068" data-src="https://freight.cargo.site/t/original/i/7b6da9706427671a2426f5798e25bfb344088d49ac42855c342909be3276dec0/MM_Billboard_BB-LA-04.png" data-mid="196967259" border="0" src="https://freight.cargo.site/w/1000/i/7b6da9706427671a2426f5798e25bfb344088d49ac42855c342909be3276dec0/MM_Billboard_BB-LA-04.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/493ba65dcc301eab4fe941a88160756bf583bd4c4a7e18e197409c2996c5f441/IMG_8414.png" data-mid="201141433" border="0" data-scale="96" src="https://freight.cargo.site/w/960/i/493ba65dcc301eab4fe941a88160756bf583bd4c4a7e18e197409c2996c5f441/IMG_8414.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/9bd582edbd989694a4ed985bb742fbc24adb7071dfc1b2cde560cf09c1697874/MM_Screen_SC-B-02.png" data-mid="196993863" border="0" src="https://freight.cargo.site/w/1000/i/9bd582edbd989694a4ed985bb742fbc24adb7071dfc1b2cde560cf09c1697874/MM_Screen_SC-B-02.png" /> CREDITS:Sr. Copywriter: Jewell DonaldsonArt Director: Ronnie Voss, Chris Nguyen ACD/Copy: Cat Samarista ACD/Art: Priscilla Karamzadeh CD: Vinh Tran GCD: Rebecca Williams Agency: Cashmere Client Team: Disney Yellow Shoes Directors: LeSean Harris and Ron BrodieEditor: Brandon Porter Photographer: Andre PerryMusic: D’mile and Kamau https://robinmajor.art/Amazon-Music-Rotation Mon, 02 Aug 2021 05:43:22 +0000 Robin_Major https://robinmajor.art/Amazon-Music-Rotation <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/8cc6c39febcbb3b898da1738712c7c7ca4739a4384b8e25e3da5f4f1dc01c9b6/amazon_hero.png" data-mid="176842182" border="0" src="https://freight.cargo.site/w/1000/i/8cc6c39febcbb3b898da1738712c7c7ca4739a4384b8e25e3da5f4f1dc01c9b6/amazon_hero.png" /> CLIENT:Amazon Music PROJECT:Brand Campaign ROLE:Associate Creative Director / Art <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/775a08a73e03628a78e9147febda7556663f8af4c5099a0707af40a5fbd20e8b/Kaito-edit-high-2.gif" data-mid="176979845" border="0" src="https://freight.cargo.site/w/739/i/775a08a73e03628a78e9147febda7556663f8af4c5099a0707af40a5fbd20e8b/Kaito-edit-high-2.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/61ca66179cf8fc5ec28afdfd22fbba8219ea466fc174e72c66945f7c9b7a237c/Kaito-edit-high-1.gif" data-mid="176979846" border="0" src="https://freight.cargo.site/w/739/i/61ca66179cf8fc5ec28afdfd22fbba8219ea466fc174e72c66945f7c9b7a237c/Kaito-edit-high-1.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/d696fe401e82e9e4ad5286663c203e5198296b102ca7107ba6091dd72c78f0c4/Kaito-edit-high.gif" data-mid="176979847" border="0" src="https://freight.cargo.site/w/739/i/d696fe401e82e9e4ad5286663c203e5198296b102ca7107ba6091dd72c78f0c4/Kaito-edit-high.gif" /> CORE CONCEPT:Just as Hip-Hop is so much more than the music, Rotation is so much more than a music channel. With music, merch, live streams, and more —Rotatoin is an invitation to the Amazon ecosystem for Hip-Hop heads to get&nbsp;Heavy Access to the culture. <img width="2000" height="2528" width_o="2000" height_o="2528" data-src="https://freight.cargo.site/t/original/i/ffd6f41b52969e4753080928e7a8825a53ac8504dafe18ce0cc52543920898a1/AMAZON_ROTATION_PODCAST_0089.jpg" data-mid="177340044" border="0" src="https://freight.cargo.site/w/1000/i/ffd6f41b52969e4753080928e7a8825a53ac8504dafe18ce0cc52543920898a1/AMAZON_ROTATION_PODCAST_0089.jpg" /> <img width="3000" height="1630" width_o="3000" height_o="1630" data-src="https://freight.cargo.site/t/original/i/846f1298723a070f1c97dde20706f7773a0549f0494003bea13682c333619919/AMAZON_ROTATION_CREATIVE_0298.jpg" data-mid="177340039" border="0" src="https://freight.cargo.site/w/1000/i/846f1298723a070f1c97dde20706f7773a0549f0494003bea13682c333619919/AMAZON_ROTATION_CREATIVE_0298.jpg" /> LAUNCH MANIFESTO: Beyond the beats and bars, the streets and cars… Beyond the chains and legendary names who changed the game.Beyond the mastered tracks and mixes, the facts and fiction, the flash and diction – Hip-Hop goes beyond the way we listen…Only Amazon Rotation gives you heavy access to every side of the culture. <img width="2689" height="1527" width_o="2689" height_o="1527" data-src="https://freight.cargo.site/t/original/i/196fb748e4565362f039a38c8fd09fae3b29987331171466c208d0baf83ed91b/amhh-asset-12x.png" data-mid="177299276" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/196fb748e4565362f039a38c8fd09fae3b29987331171466c208d0baf83ed91b/amhh-asset-12x.png" /> DESIGN: No thing is one thing, and that’s especially true of music creators. Working closely with Amazon Music’s in-house design team we developed a system utilizing motion and custom typography treatments to go beyond the name and visualize every side of an artist and creator. <img width="2048" height="1297" width_o="2048" height_o="1297" data-src="https://freight.cargo.site/t/original/i/469fd62d2df1419fc5b27a8669b524b0823646e3efdf42605d68804497bcb1ac/amh_New-York-Subway-Liveboards-JUNE-2022-3-Recovered.jpg" data-mid="177447205" border="0" src="https://freight.cargo.site/w/1000/i/469fd62d2df1419fc5b27a8669b524b0823646e3efdf42605d68804497bcb1ac/amh_New-York-Subway-Liveboards-JUNE-2022-3-Recovered.jpg" /> <img width="1906" height="870" width_o="1906" height_o="870" data-src="https://freight.cargo.site/t/original/i/2cbe6d6cec601b70bf0bf74e25dd1fa8cf1dd36eaaea2ad89cfa2d9f00abbf90/amhh_billboard2x.png" data-mid="177342414" border="0" src="https://freight.cargo.site/w/1000/i/2cbe6d6cec601b70bf0bf74e25dd1fa8cf1dd36eaaea2ad89cfa2d9f00abbf90/amhh_billboard2x.png" /> <img width="1016" height="1016" width_o="1016" height_o="1016" data-src="https://freight.cargo.site/t/original/i/cd9e71cb36faf8b56cb0e8af0b21ae8910891d2a0d58d6dd2323079dd5694a89/vince2x.png" data-mid="177315324" border="0" src="https://freight.cargo.site/w/1000/i/cd9e71cb36faf8b56cb0e8af0b21ae8910891d2a0d58d6dd2323079dd5694a89/vince2x.png" /> <img width="1016" height="1016" width_o="1016" height_o="1016" data-src="https://freight.cargo.site/t/original/i/2f4db1572786e21ebff2236d789a9de4f8b6b450b754b7d2ddcbd2a6e32a3f1e/tyler2x.png" data-mid="177315348" border="0" src="https://freight.cargo.site/w/1000/i/2f4db1572786e21ebff2236d789a9de4f8b6b450b754b7d2ddcbd2a6e32a3f1e/tyler2x.png" /> <img width="1016" height="1016" width_o="1016" height_o="1016" data-src="https://freight.cargo.site/t/original/i/708d6b9eccc8ab0585a02973b5e40485b820f701d53acd126e533bc417387c95/keem2x.png" data-mid="177315350" border="0" src="https://freight.cargo.site/w/1000/i/708d6b9eccc8ab0585a02973b5e40485b820f701d53acd126e533bc417387c95/keem2x.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/59207f7a801014284ea2f0b491a8eb82b6c81ae3de2bcfad3bf158ed85dda0cf/AMHH-wa-wild-post.jpg" data-mid="177334969" border="0" src="https://freight.cargo.site/w/1000/i/59207f7a801014284ea2f0b491a8eb82b6c81ae3de2bcfad3bf158ed85dda0cf/AMHH-wa-wild-post.jpg" /> CREDITS:Designer: Tatiana DiazCopywriter: Mario Martín del CampoACD/Copy: Andrew Kondo-Weigl Motion: Jake Wilson CD: Vinh Tran GCD: Kevin Green Agency: Cashmere Director: KaitoPhotographer: Julian Burgueño https://robinmajor.art/adidas-Football Tue, 11 Aug 2026 00:24:39 +0000 Robin_Major https://robinmajor.art/adidas-Football <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/d4ea894a5e1fb175a81a6bff18920cb0c6f5b676988a20ed47e46fabb10666a3/adidas_football.png" data-mid="251135680" border="0" src="https://freight.cargo.site/w/1000/i/d4ea894a5e1fb175a81a6bff18920cb0c6f5b676988a20ed47e46fabb10666a3/adidas_football.png" /> CLIENT:adidas US football Social PROJECT:Brand Campaign Social ROLE:Creative Director THE ASK: Create an ecosystem of paid and organic social for adidas channels that extended a broadcast spot created by another agency, while living within the larger “You Got This” brand campaign. The challenge was to shoot original concepts that paired with the broadcast narrative and and felt native to social. <img width="1046" height="1451" width_o="1046" height_o="1451" data-src="https://freight.cargo.site/t/original/i/327a3b1126f2a98685735657f22c13b60ad3e2caec40e6620b9a0326a6978f63/trav_trev.png" data-mid="251137735" border="0" src="https://freight.cargo.site/w/1000/i/327a3b1126f2a98685735657f22c13b60ad3e2caec40e6620b9a0326a6978f63/trav_trev.png" /> <img width="2160" height="441" width_o="2160" height_o="441" data-src="https://freight.cargo.site/t/original/i/07bfbde198c6da0e59c8836dbc48d3f13c197b83b03b01201c743351b4f0149f/travis_trevor_footer.png" data-mid="251137796" border="0" src="https://freight.cargo.site/w/1000/i/07bfbde198c6da0e59c8836dbc48d3f13c197b83b03b01201c743351b4f0149f/travis_trevor_footer.png" /> CLIENT:adidas US football Social PROJECT:Live Event Social ROLE:Creative Director <img width="3240" height="938" width_o="3240" height_o="938" data-src="https://freight.cargo.site/t/original/i/d21025ac840771aebb66c013d8459341f144dd86745eeb4943c11631c4295ef0/zne_header.png" data-mid="251137934" border="0" src="https://freight.cargo.site/w/1000/i/d21025ac840771aebb66c013d8459341f144dd86745eeb4943c11631c4295ef0/zne_header.png" /> THE ASK: Bring adidas’ ZNE story to life through social content captured at the OT7 Finals, using the adidas NIL Class of 2025 as the lens to show how the mindset of ZNE extends beyond sport and into the lives of the next generation of young athletes. <img width="1046" height="1451" width_o="1046" height_o="1451" data-src="https://freight.cargo.site/t/original/i/27a10936c5e524c88b5878ac0316ebd7c8cd7ce264ce8ced487dd98427941933/zne_thumb.png" data-mid="251138288" border="0" src="https://freight.cargo.site/w/1000/i/27a10936c5e524c88b5878ac0316ebd7c8cd7ce264ce8ced487dd98427941933/zne_thumb.png" /> CREDITS:Copywriter: Ian Young ACD/Art: Mac HansonECD: Sanya Grujicic Agency: Monks DP/Editor: Brandon Peeples https://robinmajor.art/Word-Up-Magazine Tue, 19 Sep 2023 17:34:52 +0000 Robin_Major https://robinmajor.art/Word-Up-Magazine <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/517b185121a122f94decb35e5ca92312cbd87820925e4bc9e7654cd2476fa333/word-up_hero-1.png" data-mid="192482979" border="0" src="https://freight.cargo.site/w/1000/i/517b185121a122f94decb35e5ca92312cbd87820925e4bc9e7654cd2476fa333/word-up_hero-1.png" /> CLIENT:Budweiser PROJECT:360 Marketing Campaign ROLE:Associate Creative Director / Art <img width="1888" height="1419" width_o="1888" height_o="1419" data-src="https://freight.cargo.site/t/original/i/6a372c8d7ee85c437196a88a721530448dfac20d2071030dc41dd3e0f2caada3/BUD-SPREAD-1.gif" data-mid="192406111" border="0" src="https://freight.cargo.site/w/1000/i/6a372c8d7ee85c437196a88a721530448dfac20d2071030dc41dd3e0f2caada3/BUD-SPREAD-1.gif" /> CORE CONCEPT: It was all a dream... Budweiser’s, Raise the Crown platform celebrates the culture, giving voice and opportunity to anyone chasing their own American dreams to raise the volume, raise a Budweiser, and Raise The Crown to Hip-Hop.So what better way to celebrate 50 years of Hip-Hop than by highlighting the King of NY, that has inspired generations through the very thing that inspired him. Word Up Magazine x Biggie is a look into the profound effect The Notorious had on the culture by chasing his own dream, with articles by Elliott Wilson, illustrative depictions of key moments in his life, and a letter from his mother Voletta Wallace. <img width="1500" height="2103" width_o="1500" height_o="2103" data-src="https://freight.cargo.site/t/original/i/87918f060a643bed269af49dbeb1db2cdffb206ea875e1e354b4bf945e759635/FRONT-Magazine-Mockup-V2.png" data-mid="192483986" border="0" src="https://freight.cargo.site/w/1000/i/87918f060a643bed269af49dbeb1db2cdffb206ea875e1e354b4bf945e759635/FRONT-Magazine-Mockup-V2.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/8aaf850fa7f99b63e048a77d10af5f104bff1bdcc7067653df26fe5183403cb0/BUD-SPREAD-1.png" data-mid="192484290" border="0" src="https://freight.cargo.site/w/1000/i/8aaf850fa7f99b63e048a77d10af5f104bff1bdcc7067653df26fe5183403cb0/BUD-SPREAD-1.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/5a1936bc64f7a96b61d8ab16b2b9e63d08489b743a6e285bbba8c9a0bf805058/BUD-SPREAD-2.png" data-mid="192484308" border="0" src="https://freight.cargo.site/w/1000/i/5a1936bc64f7a96b61d8ab16b2b9e63d08489b743a6e285bbba8c9a0bf805058/BUD-SPREAD-2.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/1705522c11d756e2d0a9819c2c01f19512d9d0bf2c983103afb845dba7a7bc5d/BUD-SPREAD-3.png" data-mid="192484368" border="0" src="https://freight.cargo.site/w/1000/i/1705522c11d756e2d0a9819c2c01f19512d9d0bf2c983103afb845dba7a7bc5d/BUD-SPREAD-3.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/d4a8d7fe8981a9da9ce921f908883bbb69eac513ba1c4e7d23063a84cc469b56/BUD-SPREAD-14.png" data-mid="192484461" border="0" src="https://freight.cargo.site/w/1000/i/d4a8d7fe8981a9da9ce921f908883bbb69eac513ba1c4e7d23063a84cc469b56/BUD-SPREAD-14.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/87d3d7f196abd0c70a03cb9eccc50cc48e72fdf9b38471fb753257606c0322f9/BUD-SPREAD-4.png" data-mid="192484372" border="0" src="https://freight.cargo.site/w/1000/i/87d3d7f196abd0c70a03cb9eccc50cc48e72fdf9b38471fb753257606c0322f9/BUD-SPREAD-4.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/c3a7953e4cc7c8125433e08df7e05fe729c0ac1a364b3273da8bd685eb4b94e6/BUD-SPREAD-5.png" data-mid="192484373" border="0" src="https://freight.cargo.site/w/1000/i/c3a7953e4cc7c8125433e08df7e05fe729c0ac1a364b3273da8bd685eb4b94e6/BUD-SPREAD-5.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/d88be1fc49225ae03e8938a877fd84e144579dfb7190d7e85607dfa8f7c4c217/BUD-SPREAD-6.png" data-mid="192484380" border="0" src="https://freight.cargo.site/w/1000/i/d88be1fc49225ae03e8938a877fd84e144579dfb7190d7e85607dfa8f7c4c217/BUD-SPREAD-6.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/6b9744356acb57dc90e983bc0d131f10ace09c77480b25a081075e44940f1ed9/BUD-SPREAD-7.png" data-mid="192484381" border="0" src="https://freight.cargo.site/w/1000/i/6b9744356acb57dc90e983bc0d131f10ace09c77480b25a081075e44940f1ed9/BUD-SPREAD-7.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/b071c6eb0bf1b88a165dfc3d3b09dcdbfa5911e7b1c6b351dd99bab00065a01c/BUD-SPREAD-8.png" data-mid="192484386" border="0" src="https://freight.cargo.site/w/1000/i/b071c6eb0bf1b88a165dfc3d3b09dcdbfa5911e7b1c6b351dd99bab00065a01c/BUD-SPREAD-8.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/0590217ec0b61be04639ae5ec808f9f4428feafdda8ceea80364c2a3dc0f1185/BUD-SPREAD-15.png" data-mid="192484493" border="0" src="https://freight.cargo.site/w/1000/i/0590217ec0b61be04639ae5ec808f9f4428feafdda8ceea80364c2a3dc0f1185/BUD-SPREAD-15.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/133ac09737111e403eaac0105c6aa65d0ad170d6319083f4c1920e978efb90a8/BUD-SPREAD-13.png" data-mid="192484453" border="0" src="https://freight.cargo.site/w/1000/i/133ac09737111e403eaac0105c6aa65d0ad170d6319083f4c1920e978efb90a8/BUD-SPREAD-13.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/1f22f941e28ad3569b744a0d4652f90022db608e1f8dcb12782d7898343fa116/BUD-SPREAD-10.png" data-mid="192484394" border="0" src="https://freight.cargo.site/w/1000/i/1f22f941e28ad3569b744a0d4652f90022db608e1f8dcb12782d7898343fa116/BUD-SPREAD-10.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/23f058379e0cb44f9d718575aa697767c6264d2e04e8076080eefe543b83243a/BUD-SPREAD-11.png" data-mid="192484401" border="0" src="https://freight.cargo.site/w/1000/i/23f058379e0cb44f9d718575aa697767c6264d2e04e8076080eefe543b83243a/BUD-SPREAD-11.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/25edd42d3aee795b29fb2e9cff05e2e80a95d86184510444e8d9d96f1985753b/BUD-SPREAD-12.png" data-mid="192484407" border="0" src="https://freight.cargo.site/w/1000/i/25edd42d3aee795b29fb2e9cff05e2e80a95d86184510444e8d9d96f1985753b/BUD-SPREAD-12.png" /> <img width="1888" height="1343" width_o="1888" height_o="1343" data-src="https://freight.cargo.site/t/original/i/1fc1a98db124b763e7e4514a1f7166f2893c0454be1658747dda9d74eb36a826/BUD-SPREAD-9.png" data-mid="192484388" border="0" src="https://freight.cargo.site/w/1000/i/1fc1a98db124b763e7e4514a1f7166f2893c0454be1658747dda9d74eb36a826/BUD-SPREAD-9.png" /> EDITORIAL: Along with the editorial team at Doubleday &amp; Cartwright we worked to re-imagine Word Up! Magazine in 2023. Through careful reference of the original magazine, typography, illustration, and layout choices we created a magazine that was authentic to its history while feeling contemporary. <img width="1580" height="1170" width_o="1580" height_o="1170" data-src="https://freight.cargo.site/t/original/i/e3d5e710b8f56796fe68602391a27f0eafe8bea2093eda1c07c605625fd12348/BUD-SPREAD-17.png" data-mid="192657168" border="0" src="https://freight.cargo.site/w/1000/i/e3d5e710b8f56796fe68602391a27f0eafe8bea2093eda1c07c605625fd12348/BUD-SPREAD-17.png" /> <img width="1580" height="1170" width_o="1580" height_o="1170" data-src="https://freight.cargo.site/t/original/i/6f53167b71982e29a81babcd87dd34ae36e3e0a533aa2b237f0803ea138ee4bc/BUD-SPREAD-16.png" data-mid="192657171" border="0" src="https://freight.cargo.site/w/1000/i/6f53167b71982e29a81babcd87dd34ae36e3e0a533aa2b237f0803ea138ee4bc/BUD-SPREAD-16.png" /> RELEASE EVENT: To celebrate the nationwide release of the magazine, we put on an exclusive event at Extra Butter NYC. Showcasing the magazine spreads, photography, and illustrations, and Statik Selektah spinning, we invited NYC’s past, present, and future of Hip-Hop. <img width="1440" height="874" width_o="1440" height_o="874" data-src="https://freight.cargo.site/t/original/i/a45f1f41ae9f83e0dacb00f25eee52336fb87eed008ab7afdd35d2066eac63d8/378709579_824229662747793_8720200493180531775_n.png" data-mid="192655702" border="0" src="https://freight.cargo.site/w/1000/i/a45f1f41ae9f83e0dacb00f25eee52336fb87eed008ab7afdd35d2066eac63d8/378709579_824229662747793_8720200493180531775_n.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/f0c6b3fc7378a880f1642c1ca217f0515aef539f2f4294ddfcb020c796bb5dbb/event-stop-motion.gif" data-mid="192647253" border="0" src="https://freight.cargo.site/w/1000/i/f0c6b3fc7378a880f1642c1ca217f0515aef539f2f4294ddfcb020c796bb5dbb/event-stop-motion.gif" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/2ecc58fcc7783c725a25f5640d8ac42df76c9d1eaf614f4cacb3416004c3454d/380801732_721599976661920_4772773699713170409_n.jpg" data-mid="192411193" border="0" src="https://freight.cargo.site/w/1000/i/2ecc58fcc7783c725a25f5640d8ac42df76c9d1eaf614f4cacb3416004c3454d/380801732_721599976661920_4772773699713170409_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0b0f25d8b2e85f3b6e6e78f8c440b37ca6a23573b5b8d6ecf6fb184581f1f96f/382752550_852058113095047_285921619887670168_n.jpg" data-mid="192411177" border="0" src="https://freight.cargo.site/w/1000/i/0b0f25d8b2e85f3b6e6e78f8c440b37ca6a23573b5b8d6ecf6fb184581f1f96f/382752550_852058113095047_285921619887670168_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7e44f06bb4110bfeaed418f0697373cf3976c5a4bce07b16ffff8e3c7cbe52b2/377705270_993519181726081_6280608472612696587_n.jpg" data-mid="192482255" border="0" src="https://freight.cargo.site/w/1000/i/7e44f06bb4110bfeaed418f0697373cf3976c5a4bce07b16ffff8e3c7cbe52b2/377705270_993519181726081_6280608472612696587_n.jpg" /> <img width="1080" height="1351" width_o="1080" height_o="1351" data-src="https://freight.cargo.site/t/original/i/f89758f56ad69177f6d93f3ca8c8f2a6109ba112c44d2e3b8808755b79417e30/380469449_3480255588954188_9196665883503425831_n.jpg" data-mid="192411195" border="0" src="https://freight.cargo.site/w/1000/i/f89758f56ad69177f6d93f3ca8c8f2a6109ba112c44d2e3b8808755b79417e30/380469449_3480255588954188_9196665883503425831_n.jpg" /> <img width="897" height="1121" width_o="897" height_o="1121" data-src="https://freight.cargo.site/t/original/i/3b67c9e6ad51f606255527ddfc42e8ea8937a31c1a36b9efba9414dbd7a5d195/383067667_1668573010220518_6393810463763945869_n.jpg" data-mid="192411201" border="0" src="https://freight.cargo.site/w/897/i/3b67c9e6ad51f606255527ddfc42e8ea8937a31c1a36b9efba9414dbd7a5d195/383067667_1668573010220518_6393810463763945869_n.jpg" /> DESIGN / ART DIRECTION: Across the editorial and marketing art direction this project was an exercise in archival aesthetic with a contemporary feel.&nbsp; While the magzine was intentional in its reserved use of Budweiser brand elements the marketing worked to tie the brand to the magazine. Utilizing Budweiser’s iconic red and Bud Bold font we created a system that taking inspiration from film photography and old school CRT Tvs from the early nineties. The result was a system that ensured Budweiser’s roel in the project was clear while also feeling true to the era and culture. <img width="3148" height="2744" width_o="3148" height_o="2744" data-src="https://freight.cargo.site/t/original/i/d42c19061ff18514d9ccd6ac6e8e37ba40fbdf780895d5faea8e4f930a56b800/Asset-26.png" data-mid="192409072" border="0" src="https://freight.cargo.site/w/1000/i/d42c19061ff18514d9ccd6ac6e8e37ba40fbdf780895d5faea8e4f930a56b800/Asset-26.png" /> <img width="3151" height="2746" width_o="3151" height_o="2746" data-src="https://freight.cargo.site/t/original/i/127414f9bd28f675b4092467dc252dd4e73c3bbff3eef6c3cf81b008f799bd27/Asset-27.png" data-mid="192409071" border="0" src="https://freight.cargo.site/w/1000/i/127414f9bd28f675b4092467dc252dd4e73c3bbff3eef6c3cf81b008f799bd27/Asset-27.png" /> <img width="1065" height="718" width_o="1065" height_o="718" data-src="https://freight.cargo.site/t/original/i/4ef9dca65573b02f572967d8c2dd7f0463d4f38f0e5547bc42e7eeebc9e512e2/Asset-30.png" data-mid="193506742" border="0" src="https://freight.cargo.site/w/1000/i/4ef9dca65573b02f572967d8c2dd7f0463d4f38f0e5547bc42e7eeebc9e512e2/Asset-30.png" /> <img width="1065" height="718" width_o="1065" height_o="718" data-src="https://freight.cargo.site/t/original/i/bd91cb56616fcc70797b03914990d921958e6ea90c487447190c243472a8bbd1/Asset-35.png" data-mid="198656484" border="0" src="https://freight.cargo.site/w/1000/i/bd91cb56616fcc70797b03914990d921958e6ea90c487447190c243472a8bbd1/Asset-35.png" /> <img src="https://freight.cargo.site/t/original/i/e946afbbb0bec1975d52454833a3d3ab6a46cfafc5d4dc3a594735f9f188e28a/bud-web-mobile.png" style="width: 82%; box-shadow: rgba(0, 0, 0, 0.25) 1px 1px 0.5rem;"> CREDITS:ACD Copy: Michael ChecklickCD: Robert Gilbert Editorial CD: Esteban Irwin Editorial Partner: Doubleday&amp; Cartwright Agency: Cashmere https://robinmajor.art/adidas-Originals Tue, 11 Nov 2025 22:58:41 +0000 Robin_Major https://robinmajor.art/adidas-Originals <img width="1500" height="752" width_o="1500" height_o="752" data-src="https://freight.cargo.site/t/original/i/97308812c35d76e0384bd8011ac90745a3d2e41483cbd4315aa7cecc6916d5f1/tecca_adi_cover.png" data-mid="240529924" border="0" src="https://freight.cargo.site/w/1000/i/97308812c35d76e0384bd8011ac90745a3d2e41483cbd4315aa7cecc6916d5f1/tecca_adi_cover.png" /> CLIENT:adidas Originals x Foot Locker Project:Experiential, Social ROLE:Creative Director To celebrate adidas collaboration with Lil Tecca we popped up in SOHO with an&nbsp; arcade inspired by Tecca’s love for gaming. The arcade showcased Tecca’s sneaker rotation, highlighting four iconic adidas Originals silhouettes. Guests explored the arcade through Tecca’s favorite games, exclusive giveaways, and a dedicated style bar, while also having the opportunity to digitally try on the full sneaker rotation through an AR-powered experience. <img width="500" height="750" width_o="500" height_o="750" data-src="https://freight.cargo.site/t/original/i/222eaae0a6247e8128a493ca08910e841da4d57750fd77c4c54807c760b3d6d1/adidas-footlocker-level-up-your-game-pop-up-nyc-25-0531-DN_226.jpeg" data-mid="240529908" border="0" data-scale="66" src="https://freight.cargo.site/w/500/i/222eaae0a6247e8128a493ca08910e841da4d57750fd77c4c54807c760b3d6d1/adidas-footlocker-level-up-your-game-pop-up-nyc-25-0531-DN_226.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9c34af82d16fc6750a933cf653fb43284cae170d1db48f239f90adbeccdb8fc/image-d1671e39-306c-4ec3-bf25-ecc00962dceb.jpg" data-mid="240529938" border="0" src="https://freight.cargo.site/w/1000/i/b9c34af82d16fc6750a933cf653fb43284cae170d1db48f239f90adbeccdb8fc/image-d1671e39-306c-4ec3-bf25-ecc00962dceb.jpg" /> Result: The result was an experience that celebrated sneaker culture in an unexpected way. Inviting fans to engage with the brand through play while reinforcing adidas’ role at the intersection of music, style, and community. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f9c735887b27aa0518e2a0957d3bf90667091cddd00d98295b0ed507e81e35f/adi-x-tecca-3.png" data-mid="240529991" border="0" src="https://freight.cargo.site/w/1000/i/0f9c735887b27aa0518e2a0957d3bf90667091cddd00d98295b0ed507e81e35f/adi-x-tecca-3.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88f4c98264a45b52cc737752eea520f08a5a451e1a58a00b49776b9aa1ab8a38/image-4d720f79-ae6d-4d5f-88b8-5f7081815a2e.jpg" data-mid="240529975" border="0" src="https://freight.cargo.site/w/1000/i/88f4c98264a45b52cc737752eea520f08a5a451e1a58a00b49776b9aa1ab8a38/image-4d720f79-ae6d-4d5f-88b8-5f7081815a2e.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10aead337548feb589b1861f048c1398361aee565f63f188f2f9a2da8f690bea/image-c200a0df-570c-41ec-8bd9-7d8e91e4ac9a.png" data-mid="240529968" border="0" src="https://freight.cargo.site/w/1000/i/10aead337548feb589b1861f048c1398361aee565f63f188f2f9a2da8f690bea/image-c200a0df-570c-41ec-8bd9-7d8e91e4ac9a.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6770202695d6151301da79455cfa8e9c3c4a4ee889a8cee8289cb9d9b4bc5958/image-3a688a6e-2c13-458e-b538-7a5e6fe3cb1a.jpg" data-mid="240529993" border="0" src="https://freight.cargo.site/w/1000/i/6770202695d6151301da79455cfa8e9c3c4a4ee889a8cee8289cb9d9b4bc5958/image-3a688a6e-2c13-458e-b538-7a5e6fe3cb1a.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f42370a7b8c56ace9f4c20be18c44220479c0b4c9dfc8c654fd96df935a852c5/adi-x-tecca-4.png" data-mid="240530056" border="0" src="https://freight.cargo.site/w/1000/i/f42370a7b8c56ace9f4c20be18c44220479c0b4c9dfc8c654fd96df935a852c5/adi-x-tecca-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff77b9f9b40998d4a846613d0a7d079ed2a744813e9ae629fea6c0262c74a133/adi-x-tecca-5.png" data-mid="240530097" border="0" src="https://freight.cargo.site/w/1000/i/ff77b9f9b40998d4a846613d0a7d079ed2a744813e9ae629fea6c0262c74a133/adi-x-tecca-5.png" /> CREDITS:Design: Xiaocha Zhang, Julián López,&nbsp;Pedro Bezerra DinizMotion Design: Chris Chan ACD Art: Steven MenginECD: Sanya Grujicic Strategy: Vanessa Valenzuela,&nbsp;Ryan Johanson Production:&nbsp;Shannon Kennedy, Megan Marty, Robert Rucker Fabrication: Matt Stoelt https://robinmajor.art/Music-Has-A-Home Mon, 17 Feb 2020 01:11:17 +0000 Robin_Major https://robinmajor.art/Music-Has-A-Home <img width="1880" height="800" width_o="1880" height_o="800" data-src="https://freight.cargo.site/t/original/i/2ad6a1669a15bbe31c11cef095d282ed5e61bd8281b74f5ceb66c89fe3df0dfe/pl_grammy_hero_1.jpg" data-mid="61920261" border="0" src="https://freight.cargo.site/w/1000/i/2ad6a1669a15bbe31c11cef095d282ed5e61bd8281b74f5ceb66c89fe3df0dfe/pl_grammy_hero_1.jpg" /> A museum about the GRAMMY’s huh?… Well, no not really. Ten years on from its opening, the GRAMMY Museum still struggles to tell its story as a hub of music education, performances, community and culture. Partnering with Public Library we created a campaign that would cement the museum’s place as the epicenter of music in Los Angeles. CLIENT:GRAMMY Museum PROJECT:Brand Campaign ROLE:In-house Creative Director, Design&nbsp; <img width="1200" height="1601" width_o="1200" height_o="1601" data-src="https://freight.cargo.site/t/original/i/016d1aa7e5562da71b5a143bd202d8883c9f73f27d2bf668c76c6dac592c2cf0/pl_grammy_md_9.jpg" data-mid="61920170" border="0" src="https://freight.cargo.site/w/1000/i/016d1aa7e5562da71b5a143bd202d8883c9f73f27d2bf668c76c6dac592c2cf0/pl_grammy_md_9.jpg" /> <img width="1200" height="1601" width_o="1200" height_o="1601" data-src="https://freight.cargo.site/t/original/i/272166782df4d1b77c5b1960b660b78405f53f480116501752e86916c881331f/pl_grammy_md_14.jpg" data-mid="61920173" border="0" src="https://freight.cargo.site/w/1000/i/272166782df4d1b77c5b1960b660b78405f53f480116501752e86916c881331f/pl_grammy_md_14.jpg" /> CORE CONCEPT: Major labels, iconic venues, burgeoning acts, global talent. Music is very much at home in Los Angeles. But in a city with more music culture and history than you could consume in a lifetime the GRAMMY Museum plays home to it all — honoring and serving it’s creators, it’s fans, it’s past, and it’s future. <img width="721" height="1123" width_o="721" height_o="1123" data-src="https://freight.cargo.site/t/original/i/8e083602ba5ab98fe40872da3b3589d3e680a7052c8dc942562206ce7f24df21/mhah_lightpoles.jpg" data-mid="119226283" border="0" src="https://freight.cargo.site/w/721/i/8e083602ba5ab98fe40872da3b3589d3e680a7052c8dc942562206ce7f24df21/mhah_lightpoles.jpg" /> <img width="1800" height="1100" width_o="1800" height_o="1100" data-src="https://freight.cargo.site/t/original/i/efad2443f99e252f0eaf3ab1ab590732dc295f4a770c1289c086034dd7b37900/pl_grammy_lrg_2.jpg" data-mid="61920175" border="0" src="https://freight.cargo.site/w/1000/i/efad2443f99e252f0eaf3ab1ab590732dc295f4a770c1289c086034dd7b37900/pl_grammy_lrg_2.jpg" /> <img width="1600" height="967" width_o="1600" height_o="967" data-src="https://freight.cargo.site/t/original/i/819aa994a21ab0a521aa801a2daff8ee75b28013d747728db2b4f5c877fb94dc/mhaha_lakers.jpg" data-mid="61921846" border="0" src="https://freight.cargo.site/w/1000/i/819aa994a21ab0a521aa801a2daff8ee75b28013d747728db2b4f5c877fb94dc/mhaha_lakers.jpg" /> <img width="1800" height="1012" width_o="1800" height_o="1012" data-src="https://freight.cargo.site/t/original/i/83551b79469d25bda564fc26155d8f709d8ac7672a4326eba2eeeedc6176ba07/pl_grammy_lrg_6.jpg" data-mid="61920172" border="0" src="https://freight.cargo.site/w/1000/i/83551b79469d25bda564fc26155d8f709d8ac7672a4326eba2eeeedc6176ba07/pl_grammy_lrg_6.jpg" /> <img width="940" height="1410" width_o="940" height_o="1410" data-src="https://freight.cargo.site/t/original/i/e34a11edff7081db1c8182918b7d0e2f85c229f943c91ed5612f9cf896fd5d03/blade_sign_context_mock_up-1.png" data-mid="115062831" border="0" src="https://freight.cargo.site/w/940/i/e34a11edff7081db1c8182918b7d0e2f85c229f943c91ed5612f9cf896fd5d03/blade_sign_context_mock_up-1.png" /> <img width="2400" height="1800" width_o="2400" height_o="1800" data-src="https://freight.cargo.site/t/original/i/94392a9cc513b953e2b5a8e439aeb2802fa15dabdfd777025992a9c24cc4513d/MHAM-Canvas-Tote-Bag-MockUp-1.png" data-mid="115062832" border="0" src="https://freight.cargo.site/w/1000/i/94392a9cc513b953e2b5a8e439aeb2802fa15dabdfd777025992a9c24cc4513d/MHAM-Canvas-Tote-Bag-MockUp-1.png" /> CREDITS:Agency: Public LibraryBrand Director: Mazan AlawarMarketing Director: Vivek Paul https://robinmajor.art/The-Grammys Sun, 01 Aug 2021 23:43:20 +0000 Robin_Major https://robinmajor.art/The-Grammys <img width="1500" height="752" width_o="1500" height_o="752" data-src="https://freight.cargo.site/t/original/i/dc97585ef1b0b8f951a135697598ea6ac3e309ae9e7883674c6ee8737b72fe36/harry-grammys.jpeg" data-mid="115161840" border="0" src="https://freight.cargo.site/w/1000/i/dc97585ef1b0b8f951a135697598ea6ac3e309ae9e7883674c6ee8737b72fe36/harry-grammys.jpeg" /> As one of the oldest and most prestigious music awards in the world, the GRAMMYs have a legacy of celebrating music’s greatest achievements. But for the better part of its existence the award show has struggled to accurately represent the diversity of music. So with change sweeping through the organization the 63rd GRAMMYs was a chance to reintroduce an institution to a younger and fast diversifying audience. CLIENT:Recording Academy Project:Awards Campaign ROLE:Freelance Creative Director CORE CONCEPT:The One and Only. The GRAMMYs are the biggest night in music with the very best from every genre celebrating their achievments and performing the hottest songs of the year.&nbsp; And while other music awards try to fake the funk, we wanted viewers to know that this was their only chance to see it all in one night, on one stage, at the one and only GRAMMYs. <img width="1054" height="1278" width_o="1054" height_o="1278" data-src="https://freight.cargo.site/t/original/i/a79df5f5762ddbda66d1a6ec7bff757e7e25b68c9d6168fc41f419df514a6dc2/2021-icon-1.png" data-mid="127644094" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/a79df5f5762ddbda66d1a6ec7bff757e7e25b68c9d6168fc41f419df514a6dc2/2021-icon-1.png" /> <img width="1500" height="752" width_o="1500" height_o="752" data-src="https://freight.cargo.site/t/original/i/d530632e96d0a3f70194bf3fdb7d476e7a978d144808871f30462ad7e4d96edd/billboard-grammys.jpeg" data-mid="115161841" border="0" src="https://freight.cargo.site/w/1000/i/d530632e96d0a3f70194bf3fdb7d476e7a978d144808871f30462ad7e4d96edd/billboard-grammys.jpeg" /> DESIGN: GRAMMY gold what we think of when we thing of the award, but at its foundation its more. Working with CBS we designed key art and a system that showcased the diverse tapesty of membership the academy has transformed into over recent years. Using angular glass and a bold and broad color palette we created a toolkit to be used across both organizations across the entire campaign. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/571c71561c33c601ff5d4a661db2c1607e82fca544e2877e92d62e30e7a68512/159910400_191346449071021_1242782162700654716_n.jpeg" data-mid="127644383" border="0" src="https://freight.cargo.site/w/1000/i/571c71561c33c601ff5d4a661db2c1607e82fca544e2877e92d62e30e7a68512/159910400_191346449071021_1242782162700654716_n.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1b70d44686e2cf81eba98c0264f84463a1c9dfce59fe9d5db6f6e8ec6e0d0c6/159441777_1027600141392332_3389747125354525437_n.jpeg" data-mid="127644416" border="0" src="https://freight.cargo.site/w/1000/i/b1b70d44686e2cf81eba98c0264f84463a1c9dfce59fe9d5db6f6e8ec6e0d0c6/159441777_1027600141392332_3389747125354525437_n.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bbffd51c3d59436948350cf5843cbac38de84dbb9c24e1f219a257317274134/159923892_122932999771605_6890898431562022091_n.jpeg" data-mid="127644386" border="0" src="https://freight.cargo.site/w/1000/i/0bbffd51c3d59436948350cf5843cbac38de84dbb9c24e1f219a257317274134/159923892_122932999771605_6890898431562022091_n.jpeg" /> <img width="1500" height="1110" width_o="1500" height_o="1110" data-src="https://freight.cargo.site/t/original/i/788ce945eb35577f350c38e441be5e0e89b31dedafb9efe73d4cc99d33bcce76/performers-grammys.jpeg" data-mid="115162012" border="0" src="https://freight.cargo.site/w/1000/i/788ce945eb35577f350c38e441be5e0e89b31dedafb9efe73d4cc99d33bcce76/performers-grammys.jpeg" /> <img width="1500" height="678" width_o="1500" height_o="678" data-src="https://freight.cargo.site/t/original/i/b5fabd65a001401cd9ef155609b89cbd49742d4c7caa1cbebea090d80cadbf3d/names-grammys.jpeg" data-mid="115162010" border="0" src="https://freight.cargo.site/w/1000/i/b5fabd65a001401cd9ef155609b89cbd49742d4c7caa1cbebea090d80cadbf3d/names-grammys.jpeg" /> <img width="1500" height="729" width_o="1500" height_o="729" data-src="https://freight.cargo.site/t/original/i/50ab12874d5ad241c2c59b75f3aa32dbd49a81ae4a1306d63ea87c312d0cccf9/ad-shirt-grammys.jpeg" data-mid="115161991" border="0" src="https://freight.cargo.site/w/1000/i/50ab12874d5ad241c2c59b75f3aa32dbd49a81ae4a1306d63ea87c312d0cccf9/ad-shirt-grammys.jpeg" /> <img width="1500" height="752" width_o="1500" height_o="752" data-src="https://freight.cargo.site/t/original/i/c60ddb9df08c6902e5fa55838625c0cf241bb2e1b390befa885ac3d22dd6d1ea/program-grammys.jpeg" data-mid="115162009" border="0" src="https://freight.cargo.site/w/1000/i/c60ddb9df08c6902e5fa55838625c0cf241bb2e1b390befa885ac3d22dd6d1ea/program-grammys.jpeg" /> CREDITS:Developed by: CBSBrand Director: Mazan Alawar Design / Motion / Production: RA Creative Services https://robinmajor.art/Raise-The-Crown Wed, 03 May 2023 19:40:52 +0000 Robin_Major https://robinmajor.art/Raise-The-Crown <img width="2000" height="1038" width_o="2000" height_o="1038" data-src="https://freight.cargo.site/t/original/i/cc99f19104772b6bc8945042e511eaabc08dfd57e41dde9ee8b6b7a27b2af8fa/bud-hero.png" data-mid="178085003" border="0" src="https://freight.cargo.site/w/1000/i/cc99f19104772b6bc8945042e511eaabc08dfd57e41dde9ee8b6b7a27b2af8fa/bud-hero.png" /> CLIENT:Budweiser PROJECT:New Biz / Creative Music Platform ROLE:Associate Creative Director / Art CORE CONCEPT: Hip-Hop has always been for the innovators. The dreamers, capable of transforming whatever they have into something undeniably powerful. Creators, so relentless in the pursuit of their dreams, they’re willing to go against the grain to achieve them. To strike their own path and find their own way to write their own stories of success. Raise the Crown celebrates the culture, giving voice and opportunity to anyone chasing their own American dreams to raise the volume, raise a Budweiser, and Raise The Crown to Hip-Hop. <img width="2400" height="1306" width_o="2400" height_o="1306" data-src="https://freight.cargo.site/t/original/i/f07fa0a14ab138561d262ae06b7efc9d6fd81f2f542fe08498bff644cdc7dca7/BFA_20338_2558234-1.jpg" data-mid="177736043" border="0" src="https://freight.cargo.site/w/1000/i/f07fa0a14ab138561d262ae06b7efc9d6fd81f2f542fe08498bff644cdc7dca7/BFA_20338_2558234-1.jpg" /> TAGLINE: Raise The Crown. It’s an invitation to celebrate 50 years of greatness while looking ahead to crown the next generation of Hip-Hop’s legends. It’s not simply a nod to raising a budweiser to the culture, but a statement of intent from the brand — Budweiser will help celebrate and elevate the once and future Kings and Queens of Hip-Hop. <img width="1200" height="649" width_o="1200" height_o="649" data-src="https://freight.cargo.site/t/original/i/8209583d2b039faf4809e42f1656ca8fca939aeb9bb6d2791d9438f2f041bfbc/bud-tag-animation.gif" data-mid="177896673" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8209583d2b039faf4809e42f1656ca8fca939aeb9bb6d2791d9438f2f041bfbc/bud-tag-animation.gif" /> DESIGN: The design system for Raise the Crown had to feel young and contemporary while remaining true to 150 years of tradition. Taking advantage of Budweiser’s established brand we pushed on the bounderies experimenting with combined typography and utilizing the crown icon in a way that interacts with the subject of our photography. <img width="2072" height="1160" width_o="2072" height_o="1160" data-src="https://freight.cargo.site/t/original/i/8efe90e1986074a13d928211a6b2b6295affb9dc4c8b2907227358e8c5a8e8fc/logo-blue2x.png" data-mid="177896890" border="0" src="https://freight.cargo.site/w/1000/i/8efe90e1986074a13d928211a6b2b6295affb9dc4c8b2907227358e8c5a8e8fc/logo-blue2x.png" /> <img width="2072" height="1160" width_o="2072" height_o="1160" data-src="https://freight.cargo.site/t/original/i/2ec763aa52bb06d6eb38aa554be3a7da60b0dae6e98bfb276bbe12b890d85cc2/logo-red2x.png" data-mid="177896866" border="0" src="https://freight.cargo.site/w/1000/i/2ec763aa52bb06d6eb38aa554be3a7da60b0dae6e98bfb276bbe12b890d85cc2/logo-red2x.png" /> <img width="2072" height="1160" width_o="2072" height_o="1160" data-src="https://freight.cargo.site/t/original/i/06f8944fb6af95d50e79cf33c037e07a6538d414946f43ad1f366bc27f359be4/logo-white2x.png" data-mid="177896894" border="0" src="https://freight.cargo.site/w/1000/i/06f8944fb6af95d50e79cf33c037e07a6538d414946f43ad1f366bc27f359be4/logo-white2x.png" /> <img width="1608" height="908" width_o="1608" height_o="908" data-src="https://freight.cargo.site/t/original/i/c9a6c8d383c110b712069ff5b17377611da892b0296e7d76696f9450f67e771c/Asset-25.jpg" data-mid="177692750" border="0" src="https://freight.cargo.site/w/1000/i/c9a6c8d383c110b712069ff5b17377611da892b0296e7d76696f9450f67e771c/Asset-25.jpg" /> <img width="2400" height="989" width_o="2400" height_o="989" data-src="https://freight.cargo.site/t/original/i/2a8b1da39d191be75259bcd7ed0f12feb8dd9f8a82c3ac423c5e05131cec9ca9/bud-ads.png" data-mid="177898149" border="0" src="https://freight.cargo.site/w/1000/i/2a8b1da39d191be75259bcd7ed0f12feb8dd9f8a82c3ac423c5e05131cec9ca9/bud-ads.png" /> CREDITS:ACD/Copy: Andrew Kondo-Weigl CD: Matt Walton Agency: Cashmere