CLIENT:
adidas x Foot Locker
adidas x Foot Locker
Project:
Experiential, Social
Experiential, Social
ROLE:
Creative Director
Creative Director
To celebrate adidas collaboration with Lil Tecca we popped up in SOHO with an arcade inspired by Tecca’s love for gaming. The arcade showcased Tecca’s sneaker rotation, highlighting four iconic adidas Originals silhouettes.
Guests explored the arcade through Tecca’s favorite games, exclusive giveaways, and a dedicated style bar, while also having the opportunity to digitally try on the full sneaker rotation through an AR-powered experience.
Result:
The result was an experience that celebrated sneaker culture in an unexpected way. Inviting fans to engage with the brand through play while reinforcing adidas’ role at the intersection of music, style, and community.
CREDITS:
Design: Xiaocha Zhang, Julián López, Pedro Bezerra DinizMotion Design: Chris Chan
ACD Art: Steven Mengin
ECD: Sanya Grujicic
Strategy: Vanessa Valenzuela, Ryan Johanson
Production: Shannon Kennedy, Megan Marty, Robert Rucker
Design: Xiaocha Zhang, Julián López, Pedro Bezerra DinizMotion Design: Chris Chan
ACD Art: Steven Mengin
ECD: Sanya Grujicic
Strategy: Vanessa Valenzuela, Ryan Johanson
Production: Shannon Kennedy, Megan Marty, Robert Rucker
Fabrication: Matt Stoelt