CLIENT:
adidas football
adidas football
PROJECT:
Product Launch Moment
Product Launch Moment
ROLE:
Creative Director
Creative Director
CORE CONCEPT:
To launch adidas’ official FIFA World Cup match ball, TRIONDA, we brought to life a simple truth every footballer knows: when you have a ball, anywhere can be your pitch. At iconic locations across New York, Toronto, and Mexico City, we transformed unexpected spaces into pitches, using holograms to bring football legends and their defining moments to life.
THE MOMENT:
The hologram came to life simultaneously across three cities in North America — New York, Mexico City, and Toronto.
THE FILM:
The film, narrated by the iconic voice of Andres Cantor, highlights every historic adidas World Cup match ball over. Along the way we see legends like Zidane, Kaka, and Messi — each cementing their place in history alongside that World Cup’s ball. It culminates a reveal of the 2026 Official Match Ball, TRIONDA, alongside this World Cups potential legends whose fate has yet to be written.
Director/CGI: Andrea Arice
CGI: Ivan Rhys
Motions Designer: Mario Vio
Characters: Altergaze
Hologram: Kaleida
CGI: Ivan Rhys
Motions Designer: Mario Vio
Characters: Altergaze
Hologram: Kaleida