ROBIN MAJOR: VP of Creative — Telling Brand Stories in Culture and Sports








CLIENT:
adidas US football Social
PROJECT:
Brand Campaign Social
ROLE:
Creative Director




THE ASK:





Create an ecosystem of paid and organic social for adidas channels that extended a broadcast spot created by another agency, while living within the larger “You Got This” brand campaign. The challenge was to shoot original concepts that paired with the broadcast narrative and and felt native to social.






CLIENT:
adidas US football Social
PROJECT:
Live Event Social
ROLE:
Creative Director






THE ASK:



Bring adidas’ ZNE story to life through social content captured at the OT7 Finals, using the adidas NIL Class of 2025 as the lens to show how the mindset of ZNE extends beyond sport and into the lives of the next generation of young athletes.




CREDITS:
Copywriter: Ian Young
ACD/Art: Mac Hanson
ECD: Sanya Grujicic
Agency: Monks



DP/Editor: Brandon Peeples