Visual art has always been closely associated with storytelling. Bringing together over one hundred works from the Guggenheim’s contemporary collection, Storylines examines the diverse ways in which artists today engage narrative through installation, painting, photography, sculpture, video, and performance.

CLIENT:
The Guggenheim

PROJECT:
Exhibition Branding & Website

CORE CONCEPT:

Everything is Connected


The exhibit featured 100 contemporary artworks not only connected by their time period but by their themes, and the ideas and emotions they elicit. We worked alongside The Guggenheim’s currators to create a conceptual microsite that drew lines of connection between pieces in the exhibition by data-mining their descriptions and the writings they inpired. Users were able to browse and search a truly interactive exhibit.

The result was a site was featured on Site Inspire, Hoverstates, and nominated for The Webbies Award: Art/Culture Site of the Year.