One of the oldest boot makers in the world — Palladium has grown from a French military supplier during the first World War into global footwear brand. But with that exponential growth came the need to modernize a web presence that had grown stale and struggled to drive online sales.
CORE CONCEPT:
Contemporary Type.
Palladium approached us with the task of pushing on the bounds of their brand, establishing a new art direction, and handing off a design system their in-house team could run with. The digital brand had grown stagnent and relied heavily on programmed typogrpahy layouts and well worn treatments. In response we focused on exploring a variety of contemporary type treatments to apply across collections and seasons. By creating these unique treatments Palladium’s site and socials became more engaging and easier to differentiate between product lines and collections.
CREDITS:
Agency: Use All Five
Agency: Use All Five