A museum about the GRAMMY’s huh?… Well, no not really.


Ten years on from its opening, the GRAMMY Museum still struggles to tell its story as a hub of music education, performances, community and culture. Partnering with Public Library we created a campaign that would cement the museum’s place as the epicenter of music in Los Angeles.





PROJECT:
Brand Campaign
ROLE:
In-house Creative Director, Design 




CORE CONCEPT:



Major labels, iconic venues, burgeoning acts, global talent. Music is very much at home in Los Angeles. But in a city with more music culture and history than you could consume in a lifetime the GRAMMY Museum plays home to it all — honoring and serving it’s creators, it’s fans, it’s past, and it’s future.













CREDITS:
Agency: Public Library
Brand Director: Mazan Alawar
Marketing Director: Vivek Paul