You know Joey Bada$$… platinum selling artist, Leon from Mr. Robot, founder of ProEra Collective, singer, songwriter, producer, the list goes on. When this modern day renaissance man needed a digital presence to accompany his sophomore album, All-Amerikkkan Bada$$, the boys and I at Never-Not didn’t hesitate.
CORE CONCEPT:
Experience the Land of the Free .
Releasing his album alongside a music video for his single “Land of the Free” we wanted to create a website that would draw users in and present the video as not only a secondary visual but as an integral piece of the All-Amerikkkan Bada$$ experience. The video was cut down into bite-sized clips and layered on top of itself in an interactive homepage that focused users on the main call-to-action, downloading or streaming the album.
CREDITS:
Agency: Never-Not
Art Director: Juan Juan
Developers: Sean Harrington & Kevin Trinh
PM: Shaun Roach
Agency: Never-Not
Art Director: Juan Juan
Developers: Sean Harrington & Kevin Trinh
PM: Shaun Roach