ROBIN MAJOR: Creative / Art Direction
ROBIN MAJOR:
Creative Direction / Visual Design
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PROJECT:
New Biz / Branding, Campaign
Role:
Freelance Creative Director






CORE CONCEPT:

We Are Music.

Piggy backing off of the Recording Academy’s membership campaign we repurposed the “We Are Music” tagline to hammer home the core belief of the network — this isnt “music television” this is television about music.

We built a visual identity that was modern and youthful yet muted. It was created to sit back and acted as a frame, focusing  attention on the content and the stories it had to tell. 








CREDIT:
Beand Director: Mazen Alawar
Designer: Alexis Mouer