CLIENT:
Amazon Music
Amazon Music
PROJECT:
Brand Campaign
Brand Campaign
ROLE:
Associate Creative Director / Art
Associate Creative Director / Art
CORE CONCEPT:
Just as Hip-Hop is so much more than the music, Rotation is so much more than a music channel. With music, merch, live streams, and more —Rotatoin is an invitation to the Amazon ecosystem for Hip-Hop heads to get Heavy Access to the culture.
LAUNCH MANIFESTO:
Beyond the beats and bars, the streets and cars…
Beyond the chains and legendary names who changed the game.
Beyond the mastered tracks and mixes, the facts and fiction, the flash and diction – Hip-Hop goes beyond the way we listen…
Only Amazon Rotation gives you heavy access to every side of the culture.
Beyond the chains and legendary names who changed the game.
Beyond the mastered tracks and mixes, the facts and fiction, the flash and diction – Hip-Hop goes beyond the way we listen…
Only Amazon Rotation gives you heavy access to every side of the culture.
DESIGN:
No thing is one thing, and that’s especially true of music creators. Working closely with Amazon Music’s in-house design team we developed a system utilizing motion and custom typography treatments to go beyond the name and visualize every side of an artist and creator.
CREDITS:
Designer: Tatiana Diaz
Copywriter: Mario Martín del Campo
ACD/Copy: Andrew Kondo-Weigl
Motion: Jake Wilson
CD: Vinh Tran
GCD: Kevin Green
Agency: Cashmere
Designer: Tatiana Diaz
Copywriter: Mario Martín del Campo
ACD/Copy: Andrew Kondo-Weigl
Motion: Jake Wilson
CD: Vinh Tran
GCD: Kevin Green
Agency: Cashmere