Skateboarders are famously grumpy about things we perceive to taint our decidedly non-sporty sport. So you can imagine the issue when Supra, an iconic skate shoe brand, looked to expand into the casual running market without ostracizing core skate fans.
Tapped to craft a campaign introducing the new shoe, we set out to connect with both new and old customers, along the way we updated an underperforming website and built a network of influencers and advocates from outside the skate community.
CORE CONCEPT:
Who said running shoes are just for runners?
The Hammer Run is for the go-getters, the hustlers, and the makers. For everyone that is chasing their dream, honing their craft, and creating what doesn’t exist. This shoe isn’t for runners, but for anyone that is Always on the Run.
Who said running shoes are just for runners?
The Hammer Run is for the go-getters, the hustlers, and the makers. For everyone that is chasing their dream, honing their craft, and creating what doesn’t exist. This shoe isn’t for runners, but for anyone that is Always on the Run.
